The mission of the New Mexico Beef Council is to protect and increase demand for Beef and Beef products in New Mexico through national and state developed consumer marketing programs, thereby enhancing profit opportunities for Beef producers in New Mexico.
Board of Directors
The New Mexico Beef Council consists of nine members appointed by the New Mexico Secretary of Agriculture, with the approval of the governor, for terms of three years or less so that the terms of one-third of the Board (three members) expire on June 30 of each year. Mid-term vacancies are filled by the Secretary of Agriculture for the remainder of the unexpired term. The Secretary of Agriculture serves as an ex officio non-voting member of the Council.
All members of the Council are producers, citizens of the United States and legal residents of New Mexico. Each member must, at the time of his appointment and during his entire term, receive a substantial portion of his income from the branch of the industry they represents on the Council. In making Council appointments, the Secretary of Agriculture shall appoint one member to represent fluid milk producers, five to represent beef producers, one to represent breeders of registered purebreds and two to represent commercial cattle feeders. Appointments of Council members will be made from lists of individuals recommended by farm organizations, producer associations and individual producers.
CHAIRPERSON - Zita Lopez
VICE-CHAIRPERSON - Cole Gardner
SECRETARY - Marjorie Lantana
Producer - Crownpoint
NMBC DIRECTOR - Matt Ferguson
Purebred Producer - Carrizozo
NMBC DIRECTOR - John Heckendorn
Purebred Producer - Moriarty
NMBC DIRECTOR - Dan Bell
NMBC DIRECTOR - Kimberly Stone
Producer - Capitan
NM CATTLEMEN'S BEEF BOARD REPRESENTATIVE - Bill King
Producer - Moriarty
FEDERATION DIRECTOR - Zita Lopez
USMEF DIRECTOR - Kenneth McKenzie
Producer - Encino
EXECUTIVE DIRECTOR - Dina Chacon-Reitzel
NMBC 2021 Annual Report